What is Cash Builder and how does it work?
Cash Builder is a very simple scheme – to generate funds for your cricket club every time the club, or your members, buy any cricket kit, equipment, team-wear, trophies from the comprehensive product range available. Funds are paid directly back to the club on a rebate basis at the end of each season. It costs the Club nothing to join!
We offer SM cricket equipment, a range of Coaching gear, Team- wear, Cricket Balls and Cricket trophies. The more the Club or member spends with us the higher the rebate will be.
The Club will also have the benefit of an SM Ambassador who will act as the main link between Club and ourcompany. He / she will provide the necessary arrangements to progress product lines that may be of interest to the club. Brochures are available for SM gear, Coaching gear, Team-wear and Trophies. If you do not have an SM Ambassador soft copies can be requested from firstname.lastname@example.org
To help increase sales linked to the club we can now offer the Club and its members a bespoke On-line club shop. Members can purchase all goods and team-wear direct from their own shop. Once a Club is signed up to “Cash Builder” it is quite simple for the on-line club shop to be activated but it is not automatic. It is critical when a new Club Shop is set up that each product, variable colour and price is 100% correct. So the time spent to ensure the shop is accurate is well spent. Attention to detail is paramount
What does the club have to do?
To make the most of “Cash Builder”, the club needs to Identify at least one person in the club to “champion” and promote the idea within the club, collate orders from members and encourage the use of the on-line SM shop link:
Arrange at least two dates pre-season for SM to showcase and sell cricket kit at the club.
An example would be Junior registration night.
Distribute SM promotional material to all members, players and parents. All material is provided by SM Cricket (UK).
The Club will earn the following rebates which contribute to the Cash Builder Bonus:
7.5% on team-wear which includes training, playing and casual. This is either a bulk Club order or members purchasing through the Club on-line shop
15% on SM cricket gear, whether ordered by the Club or individual player (on-line)
7.5% on SM Cricket Coaching gear
5% on non SM Cricket Coaching gear.
5% on Cricket Trophies
5% on Cricket Balls
This new loyalty scheme is geared to a much closer relationship between the Club and SM Cricket UK. It is very much a partnership. Working with the club an achievable plan is agreed by both parties. It will include:
• Clear identification of a Club Champion under the Cash Builder scheme
• Key dates in the Club cricket calendar.
• Realistic estimates of club spend under different product categories:
• SM cricket equipment
• SM cricket coaching gear
• SM team-wear
• Cricket Balls
• This translates into a target financial rebate to the club:
• SM guarantee an amount of sponsorship
• The plan confirms target revenue for the year which is managed by both the club and SM cricket at each stage of the year.
• Objective is that the club has both achieved both its financial objectives and working with SM Cricket UK has provided quality coaching and support across all age –groups within the club.
• A truly inspiration partnership providing quality at fair prices
To find out more about Cricket Club Cash Builder call Ian Anderson on 01778 345618 / 07711 681136 or email email@example.com