SM Cricket UK is the UK’s official and exclusive supplier and distributor of SM Cricket equipment. Having been established in the UK for a number of years, formerly trading as Cricket Deal Direct, we have rapidly grown our SM brand into one with a reputation for quality, flexibility, and efficiency. Our partner company, SM Cricket, has been a leading international established manufacturer for decades and we are delighted to now be able to bring you that quality and experience to the UK.

Based in Market Deeping, near Peterborough, we have our showroom and offices. It is from here that we have expanded throughout the East Midlands and more recently further afield thanks to our rapidly growing sales team spanning across the UK.

All our bats and soft goods are manufactured in India.The technical expertise in the product development team mean that only the finest materials are used in our products which are sourced from all over the world. All SM cricket equipment passes through stringent quality testing procedures. SM is continuously defying all boundaries that come its way to meet the changing trends and preferences. It is the combination of high quality standards and superior craftsmanship that has made SM a revolutionary brand that has taken the art of bat making to new heights. Our comprehensive range of hand crafted bat and protective equipment motivates us to deliver high value proposition.

We have a number of the world’s leading stars using our SM products at this very moment in both the Men’s and Women’s game. We are very proud at SM Cricket UK to say that we sponsor the current England Women’s Cricket captain Heather Knight and Heather has even worked closely with us to develop our very own HK range providing us with unique equipment specially designed for the Women’s game.